BEHIND THE BRAND

The inception of this brand arises from a deep appreciation for surrounding natural splendor rooted in our founder's personal experiences and journeys. Jinxi has consistently been drawn to enchanting vistas and breathtaking natural allure; each expedition represents a quest to uncover Earth's concealed treasures – be it grandiose mountains or tranquil rivers – leaving an enduring impression on her consciousness.

Every interaction with nature evokes profound emotions within her; she remains perpetually astounded by its artistry, igniting boundless creativity through imaginative contemplation. Through "ten," Jinxi endeavors to convey this profound affinity for nature globally: each garment encapsulates elements reflecting Earth’s beauty, tranquility, and marvels - whether mirroring gentle meadow grasses or vivid sunset hues - celebrating sanctified artistry enveloping us all. Her muse emanates from landscapes that resonate deeply within our spirits.